Internet Marketing Insider

Ideas for businesses with a story to tell!

Three Critical Things Every Marketer Must Know About Blog Marketing

 

Michigan Blog marketing

Blog marketing is a simple concept but one that many marketers do not fully utilize. So many people seem to believe that a person can simply start a free Blog about their business, interests (or their niche), type a few paragraphs a month and wait for their bank balance to grow like a tree. Unfortunately, this is not the way the real world of blogging works. As with anything worthwhile, creating and maintaining a Blog effectively does take some work. Here are the top 3 things that every marketer must remember about making money using blog marketing:

  1. Content (unique and quality) is king: The idea that you can simply throw previously used content onto a Blog and expect great results is wrong. Google knows when something is considered to be unique content. Therefore, the more unique your content is (and the more related it is to your niche), the better rankings you can expect.
  2. Consistency rules: If you create a Blog, post one entry and then sit back in your recliner, you are not going to be cashing any big checks soon. You simply must do the work to keep your Blog updated on a regular basis. You have to give that fresh content that Google loves on a regular basis.
  3. List Building: With most Blogs, your goal is to create a loyal following that will want to come back and read your information over and over again. By offering them something of value (an ebook, a short report, etc.), they will be more willing to provide their contact information. This gives you a steady traffic source since you will now be able to stay in touch and send them valuable offers in the future.

Blog marketing is big business these days, and it is certainly something that can be lucrative. As with anything, blogging is something that you must be consistent with and constantly work on tweaking. In the end, however, it can prove to be a great way to make an income!

Michigan small businesses that might need Blog marketing services can visit the Net Marketing Pros website for more information. Net Marketing Pros have helped businesses in White Lake, Highland, Milford, Farmington Hills, Southfield, Troy, Pontiac, Livonia, Auburn Hills, Waterford, West Bloomfield, Ann Arbor, many parts of Oakland and Macomb County, and other areas of Southeast Michigan.

Search Engine Optimization – Free Traffic to Your Website!

 

Michigan Search Engine Optimization

Nothing gets talked about more than Search Engine Optimization (SEO) in the Internet marketing industry. This term often gets batted around, but a lot of people really do not understand what it involves. Here are some things to remember about SEO:

  1. SEO is the process of optimizing your website’s content in such a way as to attract more search engine traffic. The more the search engines read your website pages, the better chance you have of ranking higher when someone searches for your search terms.
  2. If you are building your website using Wordpress, there are great plugins to help with SEO. The most popular one would be All In One SEO which allows you to put a site title, description and tags in. These are very powerful in the crawling process of Google.
  3. Unique, quality content is king. Make sure that you do not add rehashed PLR, copied content or spun articles. The search engines want to see unique content, so give them what they want.
  4. Keep it current: You need to keep your site’s content updated on regular basis so that the search engines will know that your site is not just some static, abandoned site that does not get updated often.
  5. Try to leave links on other high quality sites that lead back to your site.
  6. Link out from your site to other high quality, non competing sites. Google likes to see that you are providing relevant content. When you link to non-affiliate sites, you show Google that you are there to provide information and not just to sell things.

There are literally hundreds of ways to improve your on page SEO. The keys are consistency and good quality content, however. If you have those two things, you are doing very well!

Michigan small businesses needing website search engine optimization can visit the Net Marketing Pros website for more information. Net Marketing Pros have helped businesses in Farmington Hills, Southfield, Troy, Pontiac, Livonia, Auburn Hills, Waterford, West Bloomfield, Ann Arbor, many parts of Oakland County, and other areas of Southeast Michigan.