Yahoo and Google Local Search – Focus On Your Target Market
If you have a business that caters to a local market, a local listing in the major search engines is the ticket for you.
You may be a pizzeria owner, a dry cleaner, a real estate agent, or a piano teacher. If the nature of your business restricts you to serving a local geography, then your marketing should focus on that local market. Advertising on Google and getting people to find your business that may be three states away is a waste of marketing dollars,
Google local, and Yahoo local are the geographically oriented parts of the two major search engines. One of the recent trends with the search engines is that the public that uses these search engines for research are starting to understand the real value of local search. Getting tired of getting search results for the kinds of businesses they need that are 2,000 miles away, has prompted many folks to move to local search.
Speedy Sites recommends that you go to Yahoo’s local search and Google’s local search and take five minutes to submit your business to Yahoo or Google local. You’ll need to set up a free account with Google to use the local service.
Entering your business in local search will provide more in-bound links to your website, create more exposure for your business and best of all – it’s free!
[...] Speedy Sites wrote an interesting post today on the Google and Yahoo Local feature. Here’s a quick excerpt – Google local, and Yahoo local are the geographically oriented parts of the two major search engines. One of the recent trends with the search engines is that the public that uses these search engines for research are starting to … [...]
Mark,
I think this is a good step for all web site owners. Perhaps you can follow up with some suggestions like how to use the some of the more advanced features of each service?
Cheers!
Daryl Clark