According to current marketing wisdom, one unhappy customer will tell seven other people about their bad experience with a product or business. A happy customer will only tell one other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your business?
- The first way is to produce excellent information in a range of formats, useful to your business prospects, including:
- Articles
- Special reports on hot topics related to your business
- Videos on YouTube
- Images/infographics
- Webinars
- PowerPoint presentations on Slideshare (now owned by Linkedin)
- Emails in your email marketing platform and autoresponder
- Online e-courses
Use share buttons on your website for all of these types of information. Many business websites have features that allow visitors to share the information on your site on many of the main social networks, such as Facebook, Twitter, LinkedIn, Pinterest and Tumblr. - Publish original information on the networks that your followers can also share easily.
- To go viral means to spread rapidly from person to person. We might also term it creating “buzz” about your products and service. Launching new products regularly can create buzz.
- Be willing to give away free review copies or samples in exchange for testimonials to pass the word along about how good your business products or services are.
- A free webinar or workshop with Questions and Answers (Q & A) can also create buzz if you have a good business reputation that would make people eager to attend, so they can interact with you.
Emails can be forwarded easily to friends and family. Ecourses are even better for viral marketing purposes if they are on an interesting business topic. - Similarly, special reports designed to get more email sign-ups have a high potential of going viral.
- YouTube is not just for entertainment. It is one of the largest search engines on the Internet as well. Don’t want to appear in front of the camera? Transform your best PowerPoint presentations into video and upload them to your YouTube account.
- Create an affiliate program for your loyal customers so they can earn income by referring your products and services. Form partnerships with those in your line of business who are not direct competitors, so you can all help each other with your viral marketing.
- Give them a chance to try your product so they will feel happy to use it and recommend it to others. Craft such attractive offers that any customer would be delighted with it and be glad to tell others about the terrific bargain they got.
- In reference to your social networks, publish unique information as well in your accounts and within groups you have joined or created yourself, such as Facebook groups. Your connections can share it with all their followers with just a click.
- Finally, just ask! You would be amazed at how many business owners, even top ones, forget to include a “call to action” on their website that suggests if the reader liked the content or found it useful, they should feel free to share it with others.
Speedy Sites was worked with clients in Southfield, Auburn Hills, Troy, Warren and all over metro Detroit to develop referral programs that grow their business! Contact us today to learn more.
