Use the Right Software
Do not try to skimp on the software that you use to create your autoresponder, landing pages, forms, and shopping cart. Use software that is designed for your industry. For example, if you’re going to promote items that offer an affiliate link that you did not create yourself make sure you use an autoresponder that permits affiliate marketing as some of them, such as MailChimp.com do not.
Some good choices are Infusionsoft.com, Aweber.com, Convertkit.com, Drip.com, and Mailerlite.com. However, there are many other choices out there. The best way to pick the right one is to decide what type of features you need not just today, but as your business grows. At the very least you need analytics, forms, automation, segmentation, integration with other software like landing page software and the ability to perform A/B testing.
Ensure Your Email Can Be Read & Responded to On Any Device
Regardless of which software you choose to use, it’s important to make sure that your audience can not only read your email messages, but they need to be able to respond as well using the same service. The main reason is that no one is going to check your messages on their phone, then transfer to their PC to finalize their order.
Your audience needs to be able to easily read and respond on every platform. The only way to ensure that happens is to pick the right service, templates, and test every message. Use the best email marketing strategies and do not make it too complicated for them to take advantage of your offer. When people make a buying decision, they do not want to go through a ten-minute process of accepting the offer. For example, if you do not need their snail mail address, don’t ask for it.
Know Which Email Format Works Best for Your Audience
There are many fancy email templates available through autoresponder software. However, depending on your audience, it may not be wise to use the templates. In some cases, regular text-based email messages will outperform HTML-based messages; but keep in mind that it totally depends on your audience.
For example, if you have an artistic audience they are more likely to appreciate HTML-based messages with beautiful images, specialized fonts and so forth. Other audiences may prefer text-based messages without many extras inside, such as images. Sometimes image-based emails just do not look right on all platforms.
There are still people, for instance, who cannot watch videos using their internet due to where they live. This is important information to study for your audience and test. Try testing them first. Send both types and allow your audience to choose what they prefer if your autoresponder allows it.
