The Benefits of Adding Videos to Your Website
The primary goal of a website is grabbing the viewer’s attention. A website video that is creative, crisp and interesting enough will have a person watch it till the end. When you have a viewer interested in the first few seconds he/she is more likely to explore the rest of the page and the website.
-
Video Has Better Recall And Reach
- A viewer is more likely to remember a website by a video than text. A reader can skim through text without really comprehending what is written, but a video has a better chance of being paid attention to.
-
Video Is More Shareable
- A well-made, informative video is more likely to be shared on social media like Facebook, LinkedIn or Twitter than a block of text. The fact that videos go viral far more often than text speaks for itself.
-
Video Marketing Is Less Impersonal
- When a video features a person or product it makes the entity that the website is representing less impersonal to the viewer. Videos are a great brand building tool and can convey the style and mood intended far better than static content.
-
Video Is Easier To Process
- It is easier and quicker for a viewer to get information from a video than from a text-based web page. A video can convey the basic information and message of a website in a far more comprehensive and attractive manner than text or graphics could. The quick overview of information in a video can be supported by text and images that expand on the topic in a far more in-depth manner.
-
Video Marketing Provides Better Search Engine Rankings
- A recent study shows that a web page with a video is likely to rank higher on search engine results than one that does not. In an environment where there are plenty of competitors vying for attention, a website needs every bit of Search Engine Optimization (SEO) advantage it can get. Videos are one of the easiest ways to attract traffic and also keep the visitor’s attention.
